One of the French champions of online advertising, Equativ, has announced the strategic acquisition of Kamino Retail, a platform specialized in on-site retail media. This operation, supported by Equativ’s main investor, Bridgepoint, is part of a strategy to enhance the company’s retail media solutions, following the recent merger with Sharethrough.
Kamino Retail brings Equativ both on-site and off-site monetization solutions, designed to enable retailers to optimize the management of their advertising spaces and customer data. By combining Equativ’s programmatic expertise with Kamino Retail’s technologies, retailers can now access a centralized platform that unifies demand sources, including programmatic advertising.
This acquisition marks a significant milestone for Equativ, which has tripled in size over the past three years. Present in 18 countries, the company has established strategic partnerships with major international advertising agencies, premium publishers, and Fortune 500 brands. The integration of Kamino Retail allows Equativ to offer an even more comprehensive, transparent suite of solutions tailored to the growing needs of retailers in the retail media sector.
The retail media market is booming and is expected to reach $166 billion by 2025. With this acquisition, Equativ positions itself as a strong player in this growing sector, offering retailers technology that enhances both consumer experience and advertising performance.
For Arnaud Créput, CEO of Equativ, “The acquisition of Kamino, combined with our recent merger with Sharethrough, reinforces our commitment to innovate and grow strategically in key sectors of digital advertising.”
Kamino Retail will continue to develop its solutions under the Equativ umbrella, while benefiting from the global reach and strategic partnerships of the latter. Elie Aboucaya and Marianne Schneider, co-founders of Kamino Retail, emphasized the importance of this acquisition in accelerating the international deployment of their technologies and offering increasingly effective and integrated retail media solutions.
